Sr. Specialist Retention [Panama]

 

Purpose & Overall Relevance for the Organization:

This role is responsible for delivering relevant and engaging communications (CRM channels) to Adidas Latin American consumers, driving engagement and .com conversion. This while:

• Coordinating between different stakeholders
• Executing with excellence and attention to details the end-to-end process

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• Aligning with the regional strategic choices, and the local commercial initiatives

Key Responsibilities:

• Coordinate between diverse stakeholders (internal and external) and map all needs to timely deliver CRM communications with excellence
• Coordinate communications calendars for several market/category combinations
• Execute the campaign briefs in compliance with the deadlines stablished by internal and external stakeholders
• Define the best segmentation for each communication
• Propose improvements based on data analysis of past results
• Execute A/B test to prove hypothesis that can lead to process/content improvements
• Monitor market’s best practices

Key Relationships:

• Regional Digital Activation Team
• Regional Brand Communications Teams
• Regional trading team
• Market Brand teams
• Market Digital leads
• Global Digital Activation Team
• Global Brand teams
  

Knowledge Skills and Abilities:

• Details oriented personality
• Structured, organized and process oriented
• Good analytical skills
• Ability to work effectively within a team environment
• Language Skills: Spanish mother tongue or very well, English advanced ((oral & writing)
• IT Skills: Word, Excel and PPT Advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree in communications, marketing, or equivalent professional experience
• Broad and deep theoretical understanding of functional area
• Minimum 2 years experience in job or job function

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:

Sr. Specialist Retention

BRAND:

adidas

LOCATION:

Panama City

TEAM:

Marketing & Communications

STATE:

8

COUNTRY/REGION:

PA

CONTRACT TYPE:

Full time

NUMBER:

498864

DATE:

Jun 21, 2023

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